I've spent a decade on the continent working in the African Film-Television-Music and Entertainment Industries. Africa is the FUTURE!

 

I’m a super geek and get excited to learn the #origin and #meaning behind cultural phenomenon, like #420
As legend has it, the story goes like this…
In 1971 a group of teenagers in San Rafael, California, calling themselves the Waldos began using the term in connection with a plan to search for an abandoned cannabis crop that they had learned about. They attended San Rafael high school where class would end at 3:10pm and after school activities they would meet up at 4:20pm

Although their typical “hang-out spot was a wall outside the school,” the Waldos designated the Louis Pasteur statue on the grounds of San Rafael High School as their meeting place, and 4:20 p.m. as their meeting time.

The Waldos referred to this initial plan with the phrase “4:20 Louis”, but after multiple attempts to find the crop failed, the phrase evolved in form and use—shortened simply to “4:20”, the teens increasingly relied on the codeword to refer to pot-smoking in general.

High Times, particularly the editor Steven Hager, was responsible for bringing the Waldos story to a national audience. 
Hager called for 4:20 p.m. to be the socially accepted time of day to consume cannabis and attributed the early spread of the phrase to Grateful Dead followers, who were also linked to the city of San Rafael. #TheWaldos.

I’m a super geek and get excited to learn the #origin and #meaning behind cultural phenomenon, like #420
As legend has it, the story goes like this…
In 1971 a group of teenagers in San Rafael, California, calling themselves the Waldos began using the term in connection with a plan to search for an abandoned cannabis crop that they had learned about. They attended San Rafael high school where class would end at 3:10pm and after school activities they would meet up at 4:20pm

Although their typical “hang-out spot was a wall outside the school,” the Waldos designated the Louis Pasteur statue on the grounds of San Rafael High School as their meeting place, and 4:20 p.m. as their meeting time.

The Waldos referred to this initial plan with the phrase “4:20 Louis”, but after multiple attempts to find the crop failed, the phrase evolved in form and use—shortened simply to “4:20”, the teens increasingly relied on the codeword to refer to pot-smoking in general.

High Times, particularly the editor Steven Hager, was responsible for bringing the Waldos story to a national audience.
Hager called for 4:20 p.m. to be the socially accepted time of day to consume cannabis and attributed the early spread of the phrase to Grateful Dead followers, who were also linked to the city of San Rafael. #TheWaldos.

The Situation #TheLastDaysOfSummer #Drunch #liquidchefs #grahambeck #rosebank #southafrica #johannesburg @liquidchefs @grahambeckbubbly

The Situation #TheLastDaysOfSummer #Drunch #liquidchefs #grahambeck #rosebank #southafrica #johannesburg @liquidchefs @grahambeckbubbly

The Situation @liquidchefs @grahambeckbubbly #drunch#saturday #easter #weekend #johanessburg #southafrica #citytocity #igers

The Situation @liquidchefs @grahambeckbubbly #drunch#saturday #easter #weekend #johanessburg #southafrica #citytocity #igers

Saturdays in Jozi are for Braam, #Drunch and recovery from Friday Nights with Sunshine, friends and merriment! #sunshine #cocktails #bubbly #laughter #friendship #space #love #blue #sky #endless #summer #mandela #bridge

Saturdays in Jozi are for Braam, #Drunch and recovery from Friday Nights with Sunshine, friends and merriment! #sunshine #cocktails #bubbly #laughter #friendship #space #love #blue #sky #endless #summer #mandela #bridge

It’s about to go down!
The morning after the night before!
Come lay your burdens down
The Hangover Cure
It’s Drunch Bishessss
R50 Buffet and @grahambeckbubbly  
12-4 @liquidchefs

It’s about to go down!
The morning after the night before!
Come lay your burdens down
The Hangover Cure
It’s Drunch Bishessss
R50 Buffet and @grahambeckbubbly
12-4 @liquidchefs

"See you are what you are in this world, which is one of two things. You’re either somebody or you’re nobody"
#AmericanGangster

"See you are what you are in this world, which is one of two things. You’re either somebody or you’re nobody"
#AmericanGangster

Do not be diminished by the brevity or intensity of your light.
Let it Shine 
Let it Shine
Let it Shine

Do not be diminished by the brevity or intensity of your light.
Let it Shine
Let it Shine
Let it Shine

Nothing Is Promised 
#NoFilter

Nothing Is Promised
#NoFilter